Mavis Bank Coffee Factory is the largest distributer of Blue Mountain Coffee in Jamaica. Their iconic JABLUM Brand was established in 1729. POINT was contracted to launch their new Instant Coffee Brand TRUE BREW in 2014.


Needs

Solution

Print
Radio
TV
Transit
PR
Social Media Marketing Promotion
Launch Strategy & Implementation


PROJECT DETAILS

  • Client

    True Brew Coffee

  • Period

  • Category

  • Website

    https://jablumcoffee.com/true-brew-coffee.html/

Client website