Job Description
The Social & Digital Media Coordinator will utilize all social and digital media outlets such as Instagram, Snapchat, Facebook, Pinterest, Twitter, YouTube, LinkedIn, Google, WordPress etc. to provide and support the delivery of Consumer Engagement services, including development of social media reports, tracking and optimizing social content and ad campaigns, community management and trend monitoring.
Duties & Responsibilities
- Monitors social media communities and manages content posting and development of editorial calendars.
- Creating content, overseeing and executing campaigns to post across all channels
- Implements digital audits, analyzes results, delivers initial findings and recommends strategies.
- Coordinates the development of template apps using agency tools.
- Monitors and reports to team on app performance.
- Manages updating of agency communication channels, including website, blog and Pinterest.
- Understands Facebook Insights, Google Analytics and other analytics platforms.
- Analyzes metrics across multiple social channels and recommends ways to optimize performance.
Executes research related to:
- Social media platform and advertising updates.
- Social media tools and applications.
- Partner vendors (couponing, webinars, social monitoring providers, etc.)
- Engaging with customers and followers via comments, DMs, retweets and shares on all client platforms.
- Compiling and analyzing statistical reports on all social channels and predicting future growth.
- Establishing and maintaining relationships with influencers
Qualifications & Skills
- 2+ years of working experience
- Excellent written and oral communication
- Knowledge of social media trends, pop culture and influencers
- Detail oriented, self-starter mentality
- Bachelor’s degree
Job Requirements
- 2+ years of working experience
- Excellent written and oral communication
- Knowledge of social media trends, pop culture and influencers
- Detail oriented, self-starter